Bradley Brinkman is just an average guy, but he wants to be someone special when along comes a sexy apparition who offers to make him the sexiest guy in Sea Spray, a lush California Beach spot. For just a piece of his soul, Dr. D (the Devil) will transform him into a stud. He signs on the dotted line and is now turned into Hunk Golden. Suddenly, women want him and guys envy him. After a television appearance, he becomes a national sensation - but is Bradley going to be happy with his newfound success - or is there hell to pay for being a hunk?